Sydney website design + development

Google released an update in August 2021 that altered the way some web page titles appear in search results. How will this update effect your website?

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What is it they say again? Imitation is the sincerest form of flattery?

While it’s great that our websites are being seen the world over, and are greatly appreciated by our clients, I’m not sure I agree. While digging through some analytics data recently I came across some odd looking URLs and after digging deeper, saw that our work had been copied – several times, either completely or in part.

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Why should you try to write your website content in a way that will boost user engagement? The first reason is that if you don’t write your content well, visitors might not return to your website for a second visit. The other perhaps more important reason is that it effects the website’s bounce rate.

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Need a little help to write better website copy? There’s an App for that!

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A content marketing strategy is the idea that you are going to write content that will drive traffic to your website. It’s one of the most powerful marketing tools you can use, but the key to having a good content marketing plan is to…

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The Meta tags are perhaps some of the most important text on a web page, not just for search engines. Meta tags can have an enormous impact on the user experience, brand awareness and conversion. Mastering these meta tags and using best practice will dramatically improve your website.

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So, you’ve finally nailed down the design, production is underway, your new website is coming together just the way you planned.

And now you start thinking about the copy? Here are some of our tips to help you write better copy for the web.

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There’s been a lot of buzz about Twitter recently in the media, so its natural to want to know what all the fuss is about, and learn more about how Twitter might benefit you, both personally and in business.

I thought it might be a good idea, to put together a quick beginners guide to Twitter for our clients, and a list of my top 10 tips for using Twitter in business, to help you understand the basics of Twitter, and how you can use Twitter to help your business.

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We recently recommended to a client that they set up a page on their website promoting themselves (and optimised for their name) so that people searching for them in Google would get this page as (hopefully) the first result and help them manage their reputation.

The client expressed some concerns about putting themselves out on the web as a personal brand, and we thought some of the issues that were brought up were worth a mention here.

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