6 tips for choosing the best domain name

For most of the projects we work on, a domain name is already locked in. Occassionaly however, our advice has been sought for naming a domain, either for a new website, blog or a startup brand. Below, I’ve listed 6 quick tips for helping people select the best domain name. Where possible… (more…)

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Content Marketing – Have a plan

A content marketing strategy is the idea that you are going to write content that will drive traffic to your website. It’s one of the most powerful marketing tools you can use, but the key to having a good content marketing plan is to…

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Understanding Meta Tags

The Meta tags are perhaps some of the most important text on a web page, not just for search engines. Meta tags can have an enormous impact on the user experience, brand awareness and conversion. Mastering these meta tags and using best practice will dramatically improve your website.

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The basics of search engine optimization (SEO)

On the this page, we provide you with a few basics of Search Engine Optimization that can help you take your first steps on the path to increased traffic.

These are some of the basic things that we immediately look at when beginning your Search Engine Optimization campaign.

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Beyond the web – Real world analytics

Anyone who has used Google Analytics knows just how awesome and useful the software can be.  Anonymously tracking users to your website, gathering data on site usage, discovering traffic trends, Google Analytics is a wonderful tool for any business on the web.

After doing some Analytics work for a website today, I started thinking about how brilliant it would be if businesses could use the same data in the real world. Some kind of geo-tracking analytics that could give real-time, real world feedback to businesses.

Could this be the future?

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Managing your personal online reputation

We recently recommended to a client that they set up a page on their website promoting themselves (and optimised for their name) so that people searching for them in Google would get this page as (hopefully) the first result and help them manage their reputation.

The client expressed some concerns about putting themselves out on the web as a personal brand, and we thought some of the issues that were brought up were worth a mention here.

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