Beyond the web – Real world analytics

Anyone who has used Google Analytics knows just how awesome and useful the software can be.  Anonymously tracking users to your website, gathering data on site usage, discovering traffic trends, Google Analytics is a wonderful tool for any business on the web.

After doing some Analytics work for a website today, I started thinking about how brilliant it would be if businesses could use the same data in the real world. Some kind of geo-tracking analytics that could give real-time, real world feedback to businesses.

Could this be the future?

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