Why Speed Really Matters.
Search Engine Rank.
Google evaluates sites and ranks them based on several metrics - speed being one of them. Search engines consider fast loading sites to be of more value to visitors, and can rank them higher than slower sites.
If you want your website to perform well in search engines, you need to have a fast loading site.
Ranking higher in search engines can lead to more engaged visitors and more potential customers.
Pay Per Click Score.
When running any pay-per-click campaign (in either Google or Facebook), the landing page is reviewed and given a score (this is known as the quality score).
If it's content is relevant to the advert, it scores higher. If the page loads fast, it scores higher. The lower the score, the more the PPC campaign will cost to run.
An improved high quality score can save over 50% on your on-going PPC budget!
Return On Investment.
Once you've invested time and effort on improving your search engine rank, and you've spent time and money on optimising your pay-per-click ad campaigns to drive all this new traffic to your website, it makes sense to present the best possible website to your new visitors.
A fast website will leave customers with a good impression of your business. Fast websites increase trust, make it easier for the visitor to become a customer and improve the potential return on investment.
Investing in improving your Wordpress site speed, isn't just about having a quick site for bragging rights. It effects all aspects of your SEO, marketing and online conversion optimisation efforts. Wordpress speed optimisation is the one single improvement to your website, that can have a long-lasting value for your business.
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Initial Speed Tests.
We have several go-to speed tests that give us an indication of the current state of your website's health. We use these tests as a benchmark to cmompare the improvements to at the end.
We review your web hosting setup and may suggest changing hosting. Is it cheap and slow? Is it in the right location for your audience? Is it set up correctly? Does it run with the correct resources for your website?
If your hosting provider is a good solution - To get the best possible results from your WordPress site we will make updates, tweaks and improvements to your server setup if required.
WP Plugin Review.
We review your Wordpress plugins and make recommendations to reduce the number of plugins (especially known plugins that slow down your website).
Plugin + Core Updates.
We run the plugin and WP core updates - if your plugins are seriously out of date, this can be a cause of slow sites (as well as being a security risk).
Without reducing quality, we use lossless compression to optimise the images on your Wordpress site. We also auto-compress any images you upload in the future.
Minify/Combine JS and CSS.
We minify and compress all scripts and styles, add expiring headers to local assets and move styles to the head and scripts to the footer.
We move the JS/CSS files, icon fonts and Google fonts code (with pre-load) where they won't slow down the loading time of visual elements of the page.
Enable GZIP Compression.
We enable Gzip compression on your server which leads to using less resources, reducing loading times and an overall faster website.
Lazy Load Images.
We can set up lazy loading images across your site (so they only load when you need them), which reduces load time and bandwidth costs.
WP Cache Setup.
Your cache plugin (along with the hosting) is one of the main factors when it comes to improving your site speed. We will install and setup the Rocket Cache plugin.
Cloud Flare/CDN Setup.
A Content Delivery Network like Cloud Flare serves your website from alternate servers around the world closer to visitors geographical location. *Service costs apply.
Australian Wordpress Hosting.
Our servers are located in Sydney, so it's really fast for Australian websites wanting to reach an Australian audience.
The biggest mistake many businesses make is choosing to serve your website from a cheap off-shore host. Overseas web hosting can add as much as 300-500 milliseconds to a page loading in Australia.
Modern Wordpress Hosting.
We keep our servers regularly upgraded with the latest tech (with things like dual SSDs, PHP7.x etc) to make sure that websites are served as quickly as possible.
Many websites run old versions of Wordpress and PHP, while we encourage our clients to upgrade to the latest versions on our server for the added speed and security benefits.
Managed Wordpress Hosting.
Our web hosting is a managed hosting service.
We take care of the technical parts of your web hosting like server maintenance, server security updates, account setup, plugin updates, daily backups and awesome support. If something does go wrong with the host, you can feel reassured that you can easily get in touch with us, and that we're there to quickly take care of it.
Our managed Wordpress hosting is the perfect solution for anyone wanting the power and simplicity of WordPress, with the performance of being hosted locally - right here in Australia.
Find out more. Fast Hosting
"Jimmyweb did a great job designing and building our website. They made it seem easy, guiding us through the process, from concept to completion. I would definitely recommend them to anyone looking to build an online shop"− Rui Zhou, Love Handbags
"We just want to thank you for all your work and persistance and for doing such an amazing job. You guys are absolutely brilliant to work with! Thank you so much."− Michelle + Derek, On Snow
"The Jimmyweb guys are generous with their time and their ideas, they are clearly very passionate about what they do and I would definitely recommend them"− Colette Guanta, Tessuti Fabrics