Natura Playgrounds
Natura Playground stands at the forefront of promoting environmental consciousness through play. As a leading Australian supplier of high-quality, nature play equipment, their mission is to connect children with nature, nurturing health, resilience, joy, and a lifelong respect for the natural environment. Emphasizing local craftsmanship, every piece of Natura’s play equipment is a testament to quality, designed and manufactured in Australia using responsibly-sourced local timber.
Natura Playground approached our web design agency with a vision to create a WordPress website that embodied their ethos of sustainability and connection to nature. The challenge was to design a digital platform that not only showcased their unique play equipment but also communicated their commitment to environmental stewardship and local craftsmanship.
We chose WordPress for its flexibility and robust content management capabilities. Collaborating closely with Natura Playground, we delved deep into their brand ethos and product range. This partnership was vital in creating a website design that truly represented their identity and mission.
The design of the website was inspired by the natural elements and textures of Natura’s play equipment. We used earthy tones and nature-inspired imagery to create a visually appealing and immersive experience that resonated with the brand’s commitment to nature.
A focal point of the site was the showcase of Natura’s product range, highlighting the craftsmanship and environmental benefits of each piece. We integrated detailed product descriptions, images, and testimonials to provide a comprehensive view of their offerings.
The website was also optimized for search engines and mobile responsiveness, ensuring a wide reach and an accessible user experience. Emphasizing Natura’s Australian roots and sustainable practices, we included content about their use of local timber and reduced emissions through local manufacturing.
The launch of Natura Playground’s WordPress website marked a significant step in their digital presence. The site successfully captured the essence of their brand, emphasizing their commitment to sustainability and quality Australian craftsmanship. The intuitive design and comprehensive product showcase led to increased engagement, with more inquiries and heightened interest in their nature play equipment.
The website’s focus on sustainability and local production resonated well with the target audience, enhancing Natura’s reputation as a leader in environmentally responsible play equipment.
Our ongoing relationship with Natura Playground involves regular updates and enhancements to their website. This ensures that the site continues to evolve with their product line and remains a vibrant and engaging platform that reflects their commitment to connecting children with nature. Our continued partnership is a reflection of our shared dedication to fostering a greener, more sustainable future.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Website Development
- Wordpress Development
- Website Hosting
- Speed Optimisation
- Ongoing Maintenance + Support
