We began this redesign project analyzing the existing online shop to better understand what worked and to look for opportunities – to better understand any issues and intended objectives.
What did we do?
- Discovery + Strategy
- Creative Direction
- Website Design
- Website Development
- Responsive Mobile-Ready
- Shopify Customisation
- Speed Optimisation
- Conversion Optimisation
We’ve been working closely with Tessuti since 2008, so we had the luxury of a very long discovery phase! We worked with the Client to isolate any issues with the previous website, as well as discover any potential opportunities, that helped us to define the objectives that would guide the redesign.
The key elements of the website redesign that were important included:
- Dramatically improve the mobile experience
- Refresh and modernize the design
- Make it easy for visitors to discover products and information
- Make it simple for the Client to maintain content on the site
- Add new functionality (such as Wish Lists and Currency Converter)
We recommended redesigning the site from scratch (the current version of the online shop was a redesign that had evolved from earlier versions), so that we could focus on re-engineering the mobile user experience from the ground up.