Mt Annan Marketplace
Mt Annan Marketplace is a local retail precinct serving the everyday needs of its surrounding community. With a mix of supermarkets, dining, retail, health, and professional services, the centre plays an important role as a convenient, one-stop destination for residents and families in the area.
The challenge was to design a website that reflects this role, not as a single business, but as a multi-tenant destination and directory platform. The site needed to appeal to a broad, local audience, including families, everyday shoppers, and service-based visitors, all of whom are typically task-driven and looking for quick, accessible information.
The existing digital experience lacked clarity and structure. It did not effectively support how users interact with a precinct website.. whether that’s finding store information, checking opening hours, or exploring community events. There was an opportunity to simplify the experience, improve navigation, and create a more modern and user-friendly interface.
Mt Annan Marketplace required a website that would prioritise usability and convenience, while also presenting the precinct in a clean, contemporary way that encourages visitation and engagement.
What We Did
We approached the project with a clear focus on simplicity, clarity, and accessibility, ensuring the site meets the needs of a local, repeat-use audience.
The new design is clean, modern, and highly structured. We introduced a clear layout system that allows users to quickly scan information, navigate between sections, and find what they need without friction. Typography, spacing, and visual hierarchy were carefully considered to improve readability across all devices.
A key priority was improving the directory experience. We structured the site to make it easy for users to browse and locate stores, services, and dining options. Categories were clearly defined, and navigation pathways were simplified to reduce cognitive load and support fast decision-making.
We also enhanced the “What’s On” and community-focused content, giving the centre a stronger platform to promote events, seasonal campaigns, and local engagement. This helps position the website not just as a directory, but as an active hub for the community.
Calls to action were refined to guide users toward key outcomes, such as exploring stores, checking details, or planning a visit. The result is a more intuitive and cohesive experience that balances practical functionality with a modern visual presentation.
Bringing It All Together
The result is a modern, user-friendly website that reflects the role of Mt Annan Marketplace as a convenient, community-focused destination.
The new design improves clarity and usability, making it easier for visitors to find stores, access information, and engage with the precinct. With a clean layout and intuitive navigation, the site supports both quick interactions and deeper exploration.
By combining a bespoke design with a flexible and scalable platform, the website provides a strong foundation for ongoing growth, supporting both day-to-day usability and long-term engagement with the local community.
What we loved
This project gave us the opportunity to design a retail precinct website with a modern approach, focusing on usability and real-world user behaviour. We particularly enjoyed creating a clean, structured experience that simplifies how users interact with a multi-tenant site, while still delivering a polished and contemporary design.
What Mt Annan Marketplace loved
Mt Annan Marketplace appreciated the fresh new look and feel of the website, and how it presents the centre in a more modern and accessible way. They valued the improved usability and clarity, giving them a platform that better serves their community while supporting ongoing engagement and growth.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Website Development
- Website Hosting
- Speed Optimisation
- Ongoing Maintenance + Support
