O’Leary Roofing
The challenge
O’Leary Roofing is an established NSW roofing contractor specialising in commercial and large-scale roofing projects. While the business had a strong reputation and a solid body of completed work, its existing website no longer reflected the quality, professionalism, or scale of the services it provides.
The previous site was built on MODX, an outdated and increasingly restrictive CMS that made the website difficult to manage, slow to update, and less secure. From both a visual and technical standpoint, the site felt dated and did not align with modern expectations around performance, usability, or credibility.
Design-wise, the website lacked impact and clarity. It did not effectively showcase O’Leary Roofing’s project portfolio, and there were limited opportunities for strong calls to action to convert visitors into enquiries. Navigation was clunky, content was difficult to scan, and the overall user experience did not support business growth.
O’Leary Roofing needed a modern, stable, and secure website that would load quickly, clearly communicate their services, showcase their project work, and provide a strong platform for attracting new commercial clients.
What we did
The project began with a strategic review of the existing website, focusing on usability, structure, performance, and content clarity. We identified key opportunities to modernise the design, simplify navigation, and better highlight the scale and quality of O’Leary Roofing’s completed projects.
From there, we developed a clear digital roadmap focused on improving credibility, user experience, and conversion. A major priority was creating a strong portfolio structure that would allow O’Leary Roofing to showcase past and current projects in a clean, professional, and easy-to-navigate format.
We restructured the site architecture to clearly communicate services, industries served, and capabilities, ensuring visitors could quickly understand what O’Leary Roofing does and why they are trusted within the commercial roofing space.
The new design is modern, confident, and practical — reflecting the nature of the industry while still feeling polished and professional. Clean layouts, strong typography, and considered use of imagery were used to create visual impact without unnecessary complexity.
Calls to action were strategically placed throughout the site to encourage enquiries, while maintaining a straightforward and user-friendly experience across desktop and mobile devices.
The tech stack
The website was custom designed and custom built on WordPress, providing O’Leary Roofing with a stable, secure, and future-proof platform that is easy to manage internally.
A bespoke WordPress theme was developed from the ground up, avoiding bloated templates and ensuring a lean, efficient codebase. This allowed us to significantly improve page load times and overall site performance compared to the previous MODX build.
Performance optimisation was a key focus throughout the development process, resulting in a fast-loading website that delivers a smooth experience across all devices.
WordPress also gives the O’Leary Roofing team the flexibility to easily update content, add new projects to their portfolio, and continue evolving the site as the business grows.
Bringing It All Together
The result is a modern, high-performing website that accurately reflects O’Leary Roofing’s experience, capability, and professionalism.
The new site delivers a clean, confident digital presence with improved usability, faster load times, and a strong portfolio that clearly demonstrates the quality of their work. With a bespoke design and a scalable WordPress CMS, O’Leary Roofing now has a digital platform that supports lead generation, showcases their expertise, and positions them strongly within the commercial roofing market.
What we loved
We loved the opportunity to take an outdated website and transform it into a modern, high-performing platform that truly showcases O’Leary Roofing’s work. Being able to highlight their project portfolio, improve the user experience, and build a site that supports real business growth was especially rewarding. It was a project where thoughtful design, clean development, and practical outcomes came together.
What they loved
O’Leary Roofing loved the modern look and feel of the new website, along with how easy it is to use and manage. They were particularly impressed with the improved speed, clarity, and the new portfolio functionality, giving them a professional digital presence that reflects the quality of their work and helps them reach new customers with confidence.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Wordpress Development
- Website Hosting
- Speed Optimisation
- Ongoing Maintenance + Support
