On Snow
The challenge
On Snow Reservations is a long-established specialist in snow and mountain accommodation bookings, servicing the NSW Snowy Mountains for decades. Jimmyweb originally designed and built their website several years ago, providing a solid digital foundation that supported the business through years of growth.
As the market evolved and user expectations increased, the client returned to Jimmyweb with a clear brief: the website needed to be modernised, visually elevated, and easier to manage, without compromising the strong SEO performance the site had built over time.
The existing website, while functional, no longer reflected the quality or maturity of the business. Visually, it felt dated. Structurally, it had grown complex to manage within the CMS, making day-to-day updates more time-consuming than necessary. From a marketing perspective, there was also a critical requirement to preserve existing rankings and organic visibility, ensuring the redesign did not negatively impact search performance during or after launch.
On Snow Reservations needed a refreshed digital presence that felt contemporary and engaging, improved usability for both users and administrators, and carefully protected the SEO equity built up over many years.
What we did
The project began with a detailed review of the existing website, focusing on design, structure, content, and SEO performance. Because this was a rebuild rather than a clean slate, a key priority was understanding what was already working and ensuring those strengths were carried forward into the new site.
From this analysis, we developed a clear strategy to modernise the brand experience while maintaining continuity. The site architecture was refined to improve clarity and flow, making it easier for users to browse destinations, accommodation options, and booking information, while keeping familiar pathways intact for returning visitors.
Visually, the website was completely redesigned. We introduced a more contemporary aesthetic with cleaner layouts, stronger typography, and engaging imagery that better reflects the snow and alpine experience. The new design feels fresh and inviting, while still professional and trusted, reinforcing On Snow Reservations’ long-standing reputation in the market.
Equal emphasis was placed on the backend experience. We simplified content structures and custom-built flexible layouts, giving the client far greater control within WordPress. This ensures the team can easily update accommodation listings, promotions, and content without relying on technical support.
Throughout the process, SEO considerations were carefully managed. URL structures, metadata, internal linking, and content hierarchy were preserved or improved, ensuring a smooth transition with no loss of organic performance.
The tech stack
The website was custom designed and custom built on WordPress, providing a powerful yet intuitive CMS tailored specifically to On Snow Reservations’ needs.
A bespoke theme was developed from the ground up, resulting in a lean, performant codebase without the limitations or bloat of off-the-shelf templates. This approach ensured fast load times, improved usability across devices, and long-term flexibility.
SEO protection was a core focus of the build. Existing rankings and authority were carefully safeguarded through technical best practices, including performance optimisation, clean code, structured content, and careful handling of redirects and metadata.
The end result is a future-proof platform that balances marketing performance with operational efficiency.
Bringing It All Together
The new On Snow Reservations website delivers a modern, engaging, and high-performing digital experience, while preserving the SEO strength developed over many years.
The refreshed design elevates the brand visually, improves usability for customers, and provides a far more intuitive CMS for the internal team. With a custom WordPress build, strong technical foundations, and a clear focus on long-term growth, the website now supports both marketing and operational goals with confidence.
What we loved
This project gave us the opportunity to revisit and improve on our own work, drawing on nearly a decade of additional experience and insight. We particularly enjoyed refining an established platform, enhancing performance, usability, and design, while carefully respecting the SEO foundations already in place. It was rewarding to evolve the site into something more modern and efficient without losing what made it successful in the first place.
What they loved
On Snow Reservations loved the modern look and feel of the new website and how much easier it is to manage day-to-day within WordPress. They were especially pleased with the improved usability, visual clarity, and confidence that their search visibility had been protected — giving them a site that feels current, performs strongly, and is simple to maintain moving forward.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Website Development
- Wordpress Development
- API Integration
- Speed Optimisation
- Ongoing Maintenance + Support
