Who designed the A W Edwards website?

The Strategy

We began this project with a Discovery phase to better understand the client’s and their customers’ issues and intended objectives.

What did we do?

• Discovery + Strategy
• Creative Direction
• Website Design
• Website Development
• Responsive Mobile-Ready
• Job API Integration
• CMS Customisation
• Speed Optimisation

Discovery

Our discussions revealed the key issues with the old website, as well as potential opportunities, and assisted us in defining the objectives that would guide the redesign.

Five major elements of the website were important to the stakeholders:

• Modernise the design (the previous design was very dated and limiting)
• Provide a positive mobile experience
• Make it easy for visitors to discover important information
• Be able to utilize existing photography (some of which was small, but with 100 years of service, it would be hard to retake)
• Make it simple for clients to edit and maintain material on the site

We recommended developing a well-designed, logical layout system that would be aesthetically appealing to the consumer and would give the client flexibility and configurability when building out new pages into the future.

UX/UI Prototyping

We developed the site architecture and generated a series of wireframes throughout the UX planning phase, which acted as “blueprints” for the site layout and allowed us to swiftly test concepts to ensure the client and customer user experience was optimised.

The Style

Together with the A W Edwards team, we developed a design language that used strong elements from their established and trusted brand to create a distinguished appearance that worked well across different sections of the website.

We used an ultra-minimal colour palette – a colour hierarchy with a strong use of the key branding colours – and utilized clear spacing that creates a seamless flow to content within the site. The new typography combinations are bold and modern, which evoke the clients’ ambitions of strength and reliability.

The Substance

The A W Edwards is a site that is intended to be maintained with regular new content. The website is built on the WordPress CMS, along with some very clever customisation under the hood that allows the client to easily manage content, projects, news, and other important information.

Bringing It All Together

Working with A W Edwards, the project benefited from a genuinely close relationship. With regular check-ins, iterative design reviews, quick sign-offs on changes and updates, and great communication throughout the build process – this was a real team effort.

What We Loved

We challenged ourselves to make an experience that would solve the usual visual limitations of presenting a construction company. This pushed away the obvious solutions and allowed us to experiment more. Taking this challenge led us to a more unique result that we’re very proud of.

What They Loved

Clean, refined, and modern.

Quite simply, having a website that presents a modern take on a well-established 100-year-old construction company that is appealing to all of their stake-holders – from the management team and staff, possible recruits, to potential customers.