Balarinji, a renowned Australian design firm, is celebrated for its dedication to Aboriginal and Torres Strait Islander art and design. Founded by John and Ros Moriarty, Balarinji has been pivotal in integrating Indigenous Australian art into various mainstream domains, including corporate and government sectors. Their mission is to showcase the rich cultural heritage of Indigenous Australians through collaborative and culturally respectful designs.
Balarinji approached our Sydney-based web design and development agency with a unique challenge. They sought a website that not only served as a digital showcase for their diverse projects but also resonated with the deep cultural narratives and aesthetics of Indigenous Australian art. The website needed to be more than just a portfolio; it was to be a digital embodiment of their ethos, highlighting their commitment to cultural integrity and storytelling.
Our team embarked on this project by immersing ourselves in the rich tapestry of Indigenous Australian culture and Balarinji’s previous works. We held extensive discussions with Balarinji to deeply understand their vision, target audience, and the cultural sensitivities involved. This collaboration was crucial in shaping a website design that was true to their identity.
We opted for a custom WordPress solution, renowned for its flexibility and user-friendliness. The design was meticulously crafted to reflect Balarinji’s unique artistry, blending traditional Indigenous patterns and motifs with a sleek, contemporary layout. The color palette was carefully chosen to resonate with Aboriginal art’s vibrancy while maintaining a professional and modern look.
The website structure was devised to offer seamless navigation, allowing visitors to explore Balarinji’s vast portfolio of art, design projects, and collaborations effortlessly. Special attention was paid to ensure that the website was not only visually striking but also accessible and easy to navigate, thereby providing a user-friendly experience to a diverse audience.
The launch of the new Balarinji website was a resounding success. It strikingly represented Balarinji’s ethos, showcasing their commitment to Indigenous art and culture in a modern digital format. The website received acclaim for its unique design that paid homage to Indigenous heritage while providing a smooth user experience.
Post-launch metrics indicated a significant increase in online engagement, with heightened website traffic and longer user sessions. The website optimization ensured that Balarinji’s digital presence was amplified, connecting them with a broader audience interested in Indigenous Australian art and design.
Our relationship with Balarinji continues to thrive ensuring that the site adapts to changing digital trends while remaining true to the Indigenous stories it is designed to tell. This ongoing partnership reflects our commitment to supporting Balarinji’s mission of bridging cultures through art and design.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Website Development
- Wordpress Development
- WooCommerce Development
- Speed Optimisation
- Ongoing Maintenance + Support