Kicking off this project, we started with a Discovery phase – to gain a better understanding of the challenges and desired outcomes for the two distinct user groups: The customers, and the Client.
What did we do?
- Discovery + Strategy
- Creative Direction
- Website Design
- Website Development
- Responsive Mobile-Ready
- API Integration
- CMS Customisation
- Speed Optimisation
Our conversations uncovered the main frustrations with the previous website, as well as possible opportunities, and helped us outline the goals that would drive the redesign. The stakeholders were interested in improving four key areas of the website:
- Modernise the design – to improve usability and trust for the customer
- Ensure a satisfying mobile experience
- Enable the customer to easily find relevant information
- Allow the client to easily manage and maintain content within the site
We proposed creating a well-designed, logical layout system, that would be visually appealing to the customer, and empowered the client with flexibility and configurability from the outset.