Macarthur Tiles & Trade
Macarthur Tiles & Trade is a Sydney-based tile and trade supplier serving both homeowners and industry professionals. With a wide range of products spanning indoor tiles, outdoor pavers, and trade materials, the business required a website that could effectively showcase its offering while appealing to a diverse audience.
The challenge was to design a modern eCommerce experience that balances inspiration and usability. Customers visiting the site are often in the early stages of planning a renovation or build, meaning the website needed to not only display products, but also inspire ideas and help guide decision-making. At the same time, the previous digital experience lacked cohesion and clarity.
The structure did not fully support product discovery, and the overall design felt dated. There was an opportunity to simplify the experience, improve navigation, and introduce a clearer path toward enquiry or purchase. Macarthur Tiles & Trade needed a website that would modernise the brand, improve the user journey, and provide a clean, intuitive platform for browsing products and engaging with the business.
What We Did
We approached the project with a focus on simplification and clarity, creating a more refined and modern digital experience that aligns with the expectations of today’s users. The new design is clean, structured, and visually driven.
We introduced a consistent layout system, improved typography, and a more considered use of spacing to enhance readability and usability. This allows the products to take centre stage, creating a more engaging and intuitive browsing experience.
A key priority was improving product discovery. We restructured the site to make it easier for users to navigate between categories, explore different styles, and find relevant products quickly. Clear pathways were established to guide users through the site, whether they are browsing for inspiration or searching for specific materials.
We also refined the placement of calls to action, ensuring users are consistently guided toward the next step… whether that’s making an enquiry, exploring a category, or engaging further with the brand. The result is a more cohesive and purposeful user journey.
The tech stack
The website was custom designed and custom built on Shopify, providing a robust and scalable eCommerce platform suited to the client’s needs. A bespoke front-end design was developed to ensure the site reflects the brand’s identity while maintaining flexibility and performance. This approach avoids the limitations of pre-built themes, allowing for a more tailored and refined user experience.
Shopify provides a powerful backend for managing products, categories, and customer interactions, enabling the client to efficiently maintain and grow their online presence. Performance and responsiveness were key considerations throughout the build, ensuring the site delivers a smooth and consistent experience across desktop and mobile devices.
Bringing It All Together
The result is a modern, streamlined eCommerce website that reflects the quality and range of Macarthur Tiles & Trade’s offering. The new site improves clarity, enhances product discovery, and provides a more engaging user experience. With a clean design and intuitive structure, users can easily browse products, explore ideas, and move toward enquiry or purchase. With a bespoke design and a scalable Shopify platform, the website provides a strong foundation for ongoing growth, supporting both customer engagement and long-term digital performance.
What we loved
This project was a great opportunity to simplify and modernise an existing digital experience. We particularly enjoyed refining the structure and design to create a cleaner, more intuitive platform that allows the products to stand out.
What they loved
Macarthur Tiles & Trade appreciated the fresh new look and feel of the website, and how it presents their products in a more modern and engaging way. They valued the improved usability and clarity, giving them a platform that better supports their customers and enhances their overall digital presence.
What did we do?
- Discovery + Strategy
- Custom Website Design
- Responsive Mobile-Ready
- CMS Customisation
- Creative Direction
- Website Development
- Shopify Development
- Speed Optimisation
- Ongoing Maintenance + Support
