The initial vision for the Kenwood Kitchens website was simple yet powerful: to enable customers to visualise their next kitchen from Kenwood. We began this project with a Discovery phase to better understand the customers’ intended journey on the website.
What did we do?
- Discovery + Strategy
- Creative Direction
- Website Design
- Website Development
- Responsive Mobile-Ready
- CMS Customisation
- Speed Optimisation
Our discussions revealed the key issues with the old website, as well as potential opportunities, and assisted us in defining the objectives that would guide the redesign.
The key elements of the website redesign that were important to the client was:
- Modernise the design (the previous design was dated and limiting)
- Provide a positive mobile experience
- Make clear call to actions – for visitors to get in touch
After some in-depth client/customer research, we came up with a strong direction aimed at potential customers. We recommended developing a clean, well-designed, layout that would be aesthetically appealing to the consumer allowing the customer to focus on the potential outcome (a new kitchen).