Sydney website design + development

Don’t be fooled by fake accounts and scams on Instagram! Follow these steps if you suspect an account might be fake or fraudulent.

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It’s a well-known fact that the bounce rate of a website is an important metric for determining how good your site is.

If you have a high bounce rate, it means that visitors are only spending a little time on your site before bouncing off and going elsewhere.

Learn ways to reduce your bounce rate and increase the amount of time people spend on your site!
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When visitors to your website are undecided about buying from your online shop, it can often be caused by an impression made by your website. Follow a few (or all) of these simple tips to turn visitors in to customers and improve online shop conversions. (more…)

If you already have an online shop selling products, it makes sense (if possible) to also sell digital downloads, as many customers are moving towards accepting the concept of buying digital goods online.

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Thinking about starting your own online shop? Have a great product idea, getting ready to sell, but just not quite sure if you should take the leap or not? Read some of the following advice offered from some existing online shop owners…

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Launching a website that stands out from the crowd is really quite simple. It needs a sensible understanding of your own business – and then following these seven steps below to make the right decisions.

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Need a little help to write better website copy? There’s an App for that!

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A content marketing strategy is the idea that you are going to write content that will drive traffic to your website. It’s one of the most powerful marketing tools you can use, but the key to having a good content marketing plan is to…

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Conversion rate optimization can be a tricky business sometimes. It can become difficult to narrow down what’s working and what isn’t. There are so many points on the path to a conversion that need to be addressed that you really need to think carefully about your conversion optimization strategy.

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We know why we love building online shops with Shopify, but here’s our quick list of why you will love an online shop built on Shopify.

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The Meta tags are perhaps some of the most important text on a web page, not just for search engines. Meta tags can have an enormous impact on the user experience, brand awareness and conversion. Mastering these meta tags and using best practice will dramatically improve your website.

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Convincing someone to give you their email address is much easier than convincing them to buy something, since it doesn’t cost anything except a few seconds of their time to sign up.
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Competitions, contests and giveaways can often be a good tactic to quickly help grow your online audience. When run well, you can get your website in front of a lot of potential customers. Your competition could even go viral. But there are some pitfalls to be aware of.

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Customers coming to your website from both paid and organic searches are extremely valuable to your business. However, climbing Google’s search rankings is getting harder and harder. A lot of the tried and true methods that SEO experts have used in the past to gain higher keyword rankings are being devalued by Google.

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When selecting a company to help you with your Search Engine Optimization campaign, you need to be aware of a few of the pitfalls that can undo the inexperienced website operator.

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On the this page, we provide you with a few basics of Search Engine Optimization that can help you take your first steps on the path to increased traffic.

These are some of the basic things that we immediately look at when beginning your Search Engine Optimization campaign.

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Offering a free, limited time trial for a software product or online service is not a new trend, however a recent development is vendors requesting credit card details before access to the trial is possible.

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There’s been a lot of buzz about Twitter recently in the media, so its natural to want to know what all the fuss is about, and learn more about how Twitter might benefit you, both personally and in business.

I thought it might be a good idea, to put together a quick beginners guide to Twitter for our clients, and a list of my top 10 tips for using Twitter in business, to help you understand the basics of Twitter, and how you can use Twitter to help your business.

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We recently recommended to a client that they set up a page on their website promoting themselves (and optimised for their name) so that people searching for them in Google would get this page as (hopefully) the first result and help them manage their reputation.

The client expressed some concerns about putting themselves out on the web as a personal brand, and we thought some of the issues that were brought up were worth a mention here.

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